Alberta Cancer Foundation

Delicious Fundraiser


Hotspot Creative Solutions

The Earls Edmonton Clareview location adds in a red-carpet gala as the main course, with a paparazzi photographer and silent auction on the side.

That’s what guests were treated to when they attended the event on Oct. 3. This Earls location decided to do something different as part of the company’s annual Keith’s Lobster Party.

“My chef and I wanted to take the popularity of the event and turn it from a random party and give it a little depth and meaning,” says restaurant leader Christina Reboh. She explains that several partners of the restaurant have had family members diagnosed with cancer over the last year. “We thought it would be a really nice way to show our support for them.”

The Earls Lobster Dinner Gala fundraiser was only opened to 106 ticketholders who were literally given the red-carpet treatment, while a photographer snapped photos throughout the night. Instead of the standard sit-down-and-eat restaurant style, the gala encouraged guests to mingle and explore the silent auction, which included a signed Oilers jersey, wine gift sets and night-on-the-town packages.

Earls Clareview managed to raise more than $8,000 for the Alberta Cancer Foundation to invest in cancer research at the Cross Cancer Institute.