Alberta Cancer Foundation

Permanent Devotion

Owner Dan Morgan’s idea was to ink the skin of donors to raise awareness and funds as part of Breast Cancer Awareness Month.

Twenty devoted donors spent 20 minutes each in Morgan’s chair to receive a permanent pink ribbon outlined in black on their arms or ankles. Because Morgan’s goal was to get at least 10 people into the shop through word of mouth and the Pirate’s Alley Facebook page, he was pleased to welcome the 20. At $50 each, Morgan’s tattoos brought in $1,000 for the Alberta Cancer Foundation.